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1. Advocating a healthy lifestyle: Haiteng promote a healthy, natural, and balanced lifestyle as their brand concept, encouraging people to maintain a healthy, active, and balanced state of life through yoga and fitness.

2. Emphasizing the mind-body-spirit connection: Haiteng could emphasize the importance of the mind-body-spirit connection, advocating using yoga and fitness to balance the body, mind, and emotions, and helping people improve self-awareness and mental resilience.

3. Focusing on environmental protection and sustainability: Haiteng is pay attention to environmental protection and sustainability, using eco-friendly materials to produce products, and reducing packaging and transportation to reduce environmental impact and contribute to environmental protection.

4. Highlighting individuality and uniqueness: Haiteng can encourage people to express themselves, emphasizing that everyone is unique and can discover their potential through yoga and fitness to become a better version of themselves.

5. Advocating social interaction and collective growth: Haiteng can encourage people to participate in yoga and fitness classes together, promoting social interaction and team spirit, and promoting collective growth through sharing experiences and knowledge.